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The Nike’s logo “just do it” has been well-known by people in all corners of the world. Nike shoes are known by both the young and the old People. The above situations manifest the success of Nike and Nike is absolutely a great company comparing to Adidas.
Nike shoes are worn nearly by all NBA stars including those famous ones like Jordan and Kobe, in addition, when it comes to the football field, the players also tend to wear Nike sheos more instead of Adidas. Nike SB shoes refer to shoes which are designed specially for skateboarding. As time goes, Nike also develops its business into other fields, like golf sports, thus Nike golf shoes are designed. Thus, in this way, gradually, Nike will grow up the number one company. But as its history goes, from a little one, until a worldly known company, Nike also has struggles on its road to success.
Bill Bowerman was a track coach in University of Oregon, and Phil Knight, a middle-distance runner. In 1964, this two people reached an informal agreement and set up the later Nike company. In the beginning, this company was called Blue Ribbon Sports. To begin the business, first in America, the two leaders introduced running shoes of Onitsuka Tiger, a Japanese brand, and now this brand is known by the name ASICs.
Knight and Bowerman decided to register their company Nike Free Run 2 Womens in 1967 with the name BRS Inc. This company then employed Jeff Johnson as the first full-time salesperson in 1965 and began to sell the first series of Blue Ribbon Sports’ products by this channel in 1966. in 1971, the company benefited a lot from Johnson: one night, Johnson had a dream, and in the dream, Nike, the Greek goddess of victory appeared. Later, his bosses got a suggestion of this name from him. When the first footwear products, a series of soccer cleat, were released, the company applied this nick name to its shoes, and these shoes were featured with the “Swoosh” mark. In fact, at that time, Knight suggested another name, say, the Dimension 6.
As to the design of the Swoosh trademark, this should attribute to Carolyn Davidson. As a college student in Portland State University, her major was graphic-design. By this design, she earned thirty-five dollars.
Bowerman attempted to design rubber spikes to the athletic shoes in order to expand the business. And he succeed when he poured a liquid rubber into the waffle iron of his wife and then got a completely new running-shoe sole. The company then launched Nike “Moon Shoes”. These shoes were endowed with the waffle sole. In 1972, when the players competed at the U.S. Olympic Trials in Eugene, Ore, they all had these shoes on feet. Then Nike made a series of shoes with the waffle outsole. The Waffle Racer, Air Force One and Nike Air Max 97 can be said to be the most well-known among these shoes.
Nike shoes were worn by more and more famous athletes. And Mark Covert was regarded as the number one athlete as a runner to win the competition with Nike shoes.
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